Exclusive Showroom · Nice, French Riviera

Hästens & Duxiana: The Art of Swedish Sleep in Nice

In Nice, Swede Dreams is the sole address on the French Riviera where you can discover and experience the Hästens and Duxiana collections. Two Swedish houses, a shared vision of sleep: to craft for decades, using carefully selected materials and expertise passed down through generations.

Our showroom covers the entire coastline, from Menton to Saint-Tropez. Personalized support, based on in-depth knowledge of both brands.

Scandinavian Bedding Showroom in Nice: Explore the Swede Dreams Universe
The Showroom

A space designed
for the experience
and expert advice

Our 120 m² showroom features beds on display, deliberately spaced to allow for testing in conditions similar to those of your own bedroom. Each placement has been thoughtfully arranged so you can lie down, breathe, and take your time.

Pieces of contemporary Scandinavian Duxiana furniture complement the space—armchairs, chairs, and coffee tables with clean lines, which give the ensemble visual coherence and offer a glimpse into a complete art of living.

The sensory experience is at the heart of what we are: a space designed for feeling.

Our history

The Swede Dreams DNA: Expertise Forged in Luxury

Swede Dreams was born from a conviction.

Éric, the founder of the company, whose background in French and Swiss luxury houses taught him to recognize products that truly deserve their reputation.

When he discovered Hästens, and then Duxiana, he found exactly these hallmarks: companies passed down through generations, exceptional craftsmanship, products designed and manufactured in-house, with materials chosen for their intrinsic qualities.

It is this perspective, forged long before the showroom opened, that guides every piece of advice given today.

Scandinavian Bedding Showroom in Nice: Explore the Swede Dreams Universe

Two Exceptional Swedish Houses,
One Unique Dealer on the French Riviera

The name Swede Dreams says it all: two Swedish brands, a shared vision of good sleep.

Swede Dreams is the sole Hästens and Duxiana dealer between Menton and Saint-Tropez. This exclusivity reflects the level of commitment and knowledge that these brands demand from their partners. Our clientele in Cannes, Monaco, or Saint-Tropez benefits from the same support as in Nice, with a dedicated logistics provider for the entire area.

Since 1852 — Köping, Sweden

Hästens

Scandinavian Bedding Showroom in Nice: Explore the Swede Dreams Universe
Hästens

Swedish Craftsmanship Since 1852

Founded in 1852, Hästens handcrafts its beds in Sweden using entirely natural materials: horsehair, wool, cotton, slow-growing pine for the frames, and steel for the springs. No synthetic products, no chemical glues. Each bed is designed to provide decades of sleep.

In our showroom, you can discover the essence of the range in real-world conditions: from the Maranga, an emblematic continental model, to the Eala and the iconic 2000T and Drēmər, which embody the depth of the brand’s expertise.

The Hästens mattresses available in the showroom cover a range designed for different needs and sensitivities.

Since 1926 — Malmö, Sweden

Duxiana

Scandinavian Bedding Showroom in Nice: Explore the Swede Dreams Universe
Duxiana

Scandinavian Engineering and the Pascal System

Duxiana is now led by the fourth generation of the founding family. Its identity is based on its patented spring system and a patented innovation: the Pascal system, interchangeable spring cassettes that allow the bed’s firmness to be adjusted after delivery, without replacing the entire unit. A principle of durability rare in the bedding world.

The springs are manufactured in-house. The new Sustainable collection incorporates top layers of 90% natural latex, for a feel that is both precise and enveloping. The contemporary furniture present in the showroom, including the Jeston, an iconic piece designed by Bruno Mathsson in 1969, naturally extends this universe.

Our Support

Bespoke Advice,
from Trial to Installation

A Hästens or Duxiana bed is chosen by lying on it, taking the time to feel the difference between firmness levels, and understanding how the configuration of the base and mattress adapts to your habits.

With Hästens, four firmness levels are available; with Duxiana, two options cover very different profiles. The choice of top mattress, mattress firmness, and the configuration of the base in one or two parts: each decision deserves genuine guidance.

Once your choice is made, we coordinate delivery and home installation with our dedicated logistics provider. The lead time is six to eight weeks, allowing time for your bed to be manufactured to your specifications. Home visits can be arranged for projects that require them.

01

Book an
Appointment

We organize a dedicated visit to our Nice showroom, at a time that suits you, free from any sales pressure.

02

Guided
Trial

You test different firmness levels and models. With Hästens, four levels; with Duxiana, the Pascal system adjusts even after delivery.

03

Bed
Configuration

Top mattress, base height, single or double base division, bespoke headboard: every detail is defined with you.

04

Delivery & Installation

Lead time of six to eight weeks for manufacturing. Our dedicated provider handles delivery and home installation across the entire French Riviera.

To delve deeper into this aspect of advice, our page on luxury bedding and prestige mattresses in Nice details the selection criteria that guide each consultation.

Accessories

Beyond the Bed:
Sleep Essentials

The Swede Dreams universe extends beyond the bed.

Hästens & Duxiana

Bed
Linen

Hästens and Duxiana bed linen, pillows, duvets, and top mattresses selected for their compatibility with the beds.

Personalization

Head
boards

Customizable with a wide choice of fabric coverings, and matching valances.

Sleep Well

Duvets
& Pillows

Selected materials, meticulous craftsmanship, total consistency with the high standards of both brands.

Art of Living

Robes
& Pajamas

Robes, pajamas, and relaxing eye masks, to extend the Swede Dreams experience.

Everything we offer in terms of luxury bed linen and accessories adheres to the same principle: carefully selected materials, meticulous craftsmanship, and consistency with the high standards of both brands.

Our Positioning

Swede Dreams: Two Brands, Total Expertise

Two brands. Total expertise.

Our luxury bedding store in Nice is a confidential space, run by a professional whose background in international luxury houses taught him to recognize products that truly deserve their reputation. The products offered are essentially 100% natural, manufactured with sustainability in mind, and designed by families who have passed down their expertise for generations.

A space for those seeking absolute sleeping comfort.

Scandinavian Bedding Showroom in Nice: Explore the Swede Dreams Universe
Frequently Asked Questions

Frequently Asked Questions about the Swede Dreams Showroom in Nice

Can one try Hästens and Duxiana beds directly in your Nice showroom?

Yes, and that is precisely the purpose of this space. The showroom is accessible with or without an appointment. The beds on display are set up in an airy environment, designed to make the trial pleasant. You take the necessary time, test different firmness levels, and receive guidance in your choice. This is the most suitable way to choose a bed of this caliber.

Do you deliver outside of Nice, particularly to Monaco or Cannes?

Our delivery zone covers the entire French Riviera, from Menton to Saint-Tropez, thanks to a dedicated logistics provider who handles transport and home installation. The usual lead time is six to eight weeks. For deliveries outside this zone, solutions exist via specialized carriers.

Why is a showroom trial essential for these beds?

A Hästens or Duxiana bed is handcrafted, technical, and designed to your specifications. The choice of firmness, the configuration of the base, the selection of the top mattress: these are all decisions best made while lying down, with genuine guidance. A showroom trial is the foundation of a correct choice.

Do you offer home visits?

In certain situations, yes. We adapt to projects that require it, particularly when the configuration of the location necessitates specific attention. These visits are conducted in the same spirit as a showroom reception.

Does Swede Dreams only sell beds, or does it also offer furniture and accessories?

Our offering extends beyond the bed. The showroom features a selection of contemporary Duxiana furniture—armchairs, chairs, coffee tables, and sofas with Scandinavian lines—as well as a complete range of sleep accessories: bed linen, pillows, duvets, headboards, robes, and pajamas. A coherent art of living.